https://www.geeknetic.es/Noticia/36466/Netflix-cuenta-con-10-2-millones-de-usuarios-activos-en-Espana-de-su-plan-con-anuncios.html

The popular streaming content website has made several restructurings of his plans subscription in recent months, we talk about Netflix. Approximately ago 3 years introduced a new cheaper planwhich created a media stir, introduce advertisements for the first time on the platform. A plan that seemed to have failed due to criticism, but that has achieved such success that the company has been encouraged to give spectator figureseven at the national level.

Netflix celebrates 3 years since the launch of its plan with ads

Netflix’s ad-supported plan features more than 190 million active viewers every month, and of those 190, 10.2 million are Spanish users. Some figures that continue to demonstrate how users prefer a cheaper plan with ads, compared to other solutions that eliminate advertising, and that raise their price to 13.99 euros.

Users prefer the Netflix ad-supported plan

The ad-supported plan costs 6.99 eurosand offers some extra advantages compared to its initial appearance. Initially it was offered with 720p resolution, but this has uploaded to 1080palso now allows viewing by 2 users. Netflix improved these options when it decided raise your price from 5.49 euros to the current 6.99. This has made users continue to prefer this cheaper option, which is chosen by 55% of new subscribers made by Netflix.

The plan with ads has a monthly cost of 6.99 euros

It must also be said that this large share of users of the ad-supported plan has been driven by the disappearance of the basic plan. A similar plan that did not have ads, whose price It was only 3 euros more expensive. Now if we want to eliminate advertising we will have to pay double up to the standard plan of 13.99 euros.

If you want to eliminate the ads you will have to pay 13.99 euros for the standard plan

Netflix has also taken the opportunity to present your new metric that measures the monthly active viewersthe call MAV by its acronym in English. This metric measures Netflix viewers who have watched at least one minute of ads in a monthmultiplied by the estimated average number of people per household with this plan, using Netflix’s own data as data.

Viewer figures are achieved with its new MAV metric of monthly active viewers

In any case, the company is celebrating his great success By introducing this new plan with ads that has managed to penetrate the public. Netflix receives money from those 6.99 euros of its monthly cost, added to the revenue from the advertising it introduces between the series and movies of this plan. A plan that we can undoubtedly say that It is profitable for the company.