OpenAI launches a new €103 Pro plan for ChatGPT focused on squeezing programming features

The war to dominate the software developers’ desktop has just turned up a notch. OpenAI has restructured its payment offering with a new subscription that targets code professionals directly. This new intermediate plan seeks to capture those technical profiles that need a volume of work much higher than that of the average user, offering massive processing capacity for complex programming tasks and intensive development sessions.

The new rate step lands in the personal section under the Pro label with a price of 103 euros per month. The main advantage of this modality is that multiplies the usability of Codex by five compared to the usual Plus version. This is a strong move to appeal to those who are frustrated with Claude’s limits and who probably migrated from ChatGPT.

Aggressive promotions and a unified ecosystem

To accelerate the adoption of this format, the company led by Sam Altman has deployed an aggressive recruitment campaign. Until next May 31, subscribers of this plan will enjoy a usage multiplier of up to ten times compared to the standard rate. It is an obvious statement of intent to quickly recover lost ground compared to alternatives like Claude, offering a powerful temporary free bar for complex tasks.

The rivalry in this sector is evident. While Anthropic has started charging additional fees for using automated agents, Sam Altman’s respond opening the resources tap for your Codex tool. This rate works, in practice, as a strategic discount for those who consider jumping to the most expensive plan excessive, but need high operational capabilities.

This recruitment strategy accompanies a reorganization of its work tools to facilitate growth without discouraging users. A few days ago we learned that OpenAI is going to merge its browser, ChatGPT and Codex into a single desktop application to centralize productivity. The goal is that professionals do not have to jump between different windows or isolated environmentsallowing text generation, searching and review to flow in a single optimized space.

The sacrifice of video to enhance the text

Maintaining this level of technical demand requires a gigantic amount of computational resources. The decision to offer unlimited access to the main chat and quick image creation explains why OpenAI is closing Sora: its AI for generating videos says goodbye independently. By disconnecting this expensive audiovisual generator, the company unleashes enormous processing capacity on your serversredirecting all that power towards the tools that guarantee long-term profitability.

Although the video generation functions are still integrated within ChatGPT in a secondary way, the approach has changed radically. Artificial intelligence abandons consumer trends to focus on offer as much memory and context as possible to corporate workers. In this way, advanced models can analyze large code repositories without experiencing outages or crashes due to lack of performance or saturation during peak traffic hours.

This is how the price catalog looks in Spain

ChatGPT continues to maintain free access to its most basic models. If you decide to pay, access starts with the Go plan for 8 euros per month, followed by the popular Plus plan for 23 euros, which unlocks advanced models. The real novelty is found on the last step, where a selector allows you to adjust the contracted power within the Pro category according to the specific needs of each professional or technical department.

This selector in the highest range offers enormous flexibility for the most extreme profiles of the technological market. While the newly launched option multiplies the limit by five in exchange for 103 euros, truly intensive users can select the maximum multiplier of twenty times paying 229 euros monthly. In both cases, early access to experimental features and advanced research is guaranteed, prioritizing a business model oriented to pure performance.