The AI ​​crisis affects motherboards: ASUS, MSI and GIGABYTE will raise their prices during this Q3 of 2026

The AI ​​crisis affects motherboards: ASUS, MSI and GIGABYTE will raise their prices during this Q3 of 2026





The artificial intelligence continues to plague the computing marketnot only leaving exorbitant prices on RAM and SSD drives. Now this crisis that began last 2025 will also affect the motherboards. As we see in Board Channels, some of the main motherboard manufacturers, such as ASUS, MSI and GIGABYTEthey have planned increase its price during the third quarter of 2026.

Price increase in motherboards: key components make production more expensive

This is nothing more than another increase in the cost of materialswhere the price of printed circuit boards essential for motherboards, They have risen 50% during 2026. Added to this is also a price increase in other components such as capacitorshe copperthe components for the current circuits and the controller chips They have also increased their price.

A problem that adds to this increase is the low demand that currently support motherboards. With a smaller quantity in productionthe increase in costs must be spread over a smaller number of motherboards produced, so the price increase will be significantly higher.

This situation will cause that during this third quarter of the year adjust the distribution prices to recover some profit margin, to be distributed between the manufacturers themselves and the distributors.

Is it worth renewing your PC? Lack of new sockets slows users down

But the current processor offering nor does it invite you to buy new motherboards, since the majority of new references of Intel and AMD are based on previous sockets. Intel plans the new Nova Lake by 2027while AMD continues to offer references with socket AM5. At least until next 2027, new processors are not expected, the main reason for changing the motherboard, although surely many users seeing the current prices still want keep your equipment for at least one more year.

Juan Antonio Soto

I am a Computer Engineer and my specialty is automation and robotics. My passion for hardware began at the age of 14 when I broke down my first computer: a 386 DX 40 with 4MB of RAM and 210MB of hard drive. I continue to give free rein to my passion in the technical articles I write for Geeknetic. I dedicate most of my free time to video games, contemporary and retro, on the more than 20 consoles I have, in addition to the PC.