Everyone is named “Ultra”, but not everyone sells so well: Samsung exceeds sales of three Chinese brands together
The high -end smartphones market Premium In 2025 he has been marked by the arrival of multiple models with the last name Ultra. Among them, the main ones are the Galaxy S25 Ultra of Samsung, the living X200 Ultra, the Xiaomi 15 Ultra and the Oppo Find X8 Ultra. However, despite having less striking specifications, the Samsung device has been clearly imposed on sales. In fact, the Korean brand destroys sales to the three Chinese brands together.
In “ultra” mobiles, Samsung dominates with forcefulness for several reasons
According to recent estimates, the Ultra Galaxy S25 would have reached 8.4 million units sold Until the end of June 2025. In comparison, the Xiaomi 15 Ultra barely exceeded half a million units, while the living X200 Ultra registered some 219,000 and the Oppo Find X8 Ultra closed with 210,000. These figures reflect an advantage of up to eight times compared to their direct competitors.
| Model | Estimated sales (units) |
|---|---|
| Xiaomi 15 Ultra | 586,000 |
| I live x200 ultra | 219,000 |
| OPPO FIND X8 ULTRA | 210,000 |
| Samsung Galaxy S25 Ultra | 8,390,000 |
If we analyze the situation, the truth is that the differences do not seem to be in the hardware. Actually, Xiaomi and Vivo have opted for cameras with an inch sensors and batteries of 6,000 mAh in a new generation, while the Galaxy S25 Ultra maintains a 5,000 mAh battery and a camera system inherited from previous generations. Even its price is very similar to that of its competitors, so there are no advantages in this regard.
As with Apple and the iPhone, Samsung’s leadership relies on several elements. First, it is A brand with a much clearer global presence. Although Xiaomi, Vivo and Oppo mobiles are easy to find in markets such as Spain, they are firms that focus, especially in China, where they dominate without complications.
Another key factor is the policy of Software supportwhich now reaches seven years of guaranteed updates, a figure far higher than that of its competitors. In addition, One UI is a very interesting and advertising -free layer, unlike what happens with the Xiaomi model. The Ultra model, in addition, integrates well with other Samsung devices and accessories, enhancing the concept of “ecosystem” that many like.
The result is clear: despite being the most attractive model from the point of view of the specifications, the ultra galaxy s25 is like the Reference smartphone in the high premium range Android in 2025, overcoming the sales of three of its competitors together. In fact, the next generation is expected, the Ultra Galaxy S26 will be quite continuous.
