Good news for Tim Cook: iPhone 17 exceed sales expectations

The new line iPhone 17 Apple is surpassing initial sales expectations, building solid momentum heading into the holiday season. According to a report from Morgan Stanley, demand for both the iPhone 17 and iPhone 17 Pro is exceeding projections, even after the controversy over scratches on the Pro models.

The analysis highlights that Apple’s strategy of refine the design rather than radically changing it It continues to be a winning bet for the company. Although the iPhone 17 does not present drastic aesthetic changes, the continuous improvements in performance and user experience seem enough to encourage updating the devices. In fact, the iPhone 17 is by far the most recommended model this year.

Next year could even be better for Apple

The report indicates that although the iPhone Air has not yet been launched in China, global demand for the iPhone 17 line is expected to continue. Analysts consider that Apple could increase production of the iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max models to meet the demand. This suggests that the company does not depend on a single model, but on the combination of these three to achieve good results.

The success of the iPhone 17 line, which has only been on the market for a few weeks, also raises expectations for the series iPhone 18which analysts say will include six new models, including the company’s first foldable iPhone. With a user base that maintains older devices, Apple would be well positioned to drive upgrades over the next few years and extend revenue growth into 2027.

Apple’s strategy shows that it is not necessary to reinvent the iPhone every year to maintain sales momentum. The combination of consistent design and progressive improvements continues to resonate with users and strengthens the product line for future generations. It must be remembered that Apple will release its fiscal quarter results later this month. It is, at that time, when we will be able to know more precisely the income figures and the performance of the new models on the market.