Samsung’s mobile breaks reservation records despite being more expensive and continuous
Samsung’s new family of high-end phones is exceeding market expectations. After its recent official presentation at the end of February, the initial demand for the Galaxy S26 series is pulverizing previous records. Preliminary data suggest that reserves have increased approximately 15% compared to the last generation, easily exceeding the 1.3 million orders achieved previously.
The main protagonist of this commercial success is, without a doubt, the most advanced model of the firm. The Galaxy S26 Ultra currently monopolizes the 70% of sales of the entire new series. This milestone is especially striking if we take into account that the hardware developments regarding terminals in the last two years are rather conservative and continuous.
The purchase incentives that have conquered consumers
The new S26s, especially the Ultra version, have some new features that are welcome. One of the most striking additions is the new screen with technology Integrated Privacy Display which Samsung has made an effort to show at MWC 2026. This hardware and software system allows the panel to be darkened, radically limiting the viewing angles, ideal for avoiding prying eyes on public transport. Regarding the exterior design, the company has abandoned the titanium fever to return to traditional aluminum with rounded edges.
This change in materials significantly improves thermal dissipation, which is crucial for sustained performance. Inside, the top model incorporates the powerful Snapdragon 8 Elite Gen 5 processor. Another highly anticipated novelty is the jump in charging speed, finally reaching 60Wwhich allows three-quarters of the autonomy to be recovered in just thirty minutes.
In the photographic field, although the main 200 megapixel sensor is maintained, the optics have improved by incorporating a brighter aperture of f/1.4. This translates into a less noise during night feedings. In addition, video stabilization takes a qualitative leap by crossing data from the device’s internal sensors to lock the moving horizon.
Much of the appeal of this new generation lies in its artificial intelligence ecosystem. The brand has matured its tools by integrating everyday functions, such as a smart audio eraser which eliminates background noises in any application. This new digital command center is capable of reading context to automate tasks and incorporates a relentless anti-spam filter.
Price increase and controversy in the base range
The enthusiasm for the Ultra model contrasts sharply with the decisions made for the family’s younger siblings. The Galaxy S26 and S26+ models have experienced a increase of 90 euros in its starting price, now starting from 999 euros. An increase that is difficult to justify, given that they recycle the same camera modules from last year.
The most controversial aspect for the European market is the decline in the pure performance section. While the previous generation enjoyed Qualcomm chips across the board, this year the entry models again mount the own Exynos 2600 processor. This segmentation of components leaves the base terminals at a clear disadvantage compared to the higher version.
Despite these frictions in the entry range, the market has responded with record numbers driven by the flagship. Curiously, the Ultra model has reduced its starting price by 10 euros in our country, reaching 1,449 euros. However, for users of the base models, purchasing the previous generation still seems like the right choice. more economically balanced option nowadays.
