The iPhone Ultra will be delayed for several months in Europe and other markets, although Apple will officially present it in September

He iPhone Ultra It is one of the devices that is generating the most interest lately. And he’s doing it even though we don’t even know if his name will actually use the last name Ultra. In recent months, we have received a lot of rumors about possible delays of the device. What is clear is that many of these rumors agree on one fact: the foldable iPhone is not going to hit the market along with the iPhone 18. However, that does not mean that Apple is not going to present it worldwide. This will happen the same day that the rest of the members of the range are announced, expectedly at an event on September 8.

According to the Australian media ChannelNews, Apple is facing several difficulties with its new flagship device. One of them aligns with previous information, which already stated that there could be problems with the hinge of the device. So, on the one hand, there would be supply problems. On the other hand, we would have the price. This is a stumbling block for all manufacturers, especially caused by the enormous component crisis we are currently experiencing.

The supplier who spoke to the source mentioned the following: “We believe the company is also having testing problems with production models that have already been manufactured.” The outlook for Apple is complex. Without a doubt, this launch is being one of the most complicated for Apple, both due to the current situation and the intrinsic challenges in folding devices.

Limited units, limited markets

Another thing that the source makes clear is that Apple has no intention of launching the iPhone Ultra en masse. Rather, the launch will be very similar to that of the Vision Pro, which have not exactly been the company’s most overwhelming success. This means that the new foldable would only arrive in the United States and that Apple would use this market as a guinea pig.

The consequence for Europe is as expected. Although little by little the iPhone Ultra would reach new markets, Europe would not be one of the priorities. Neither would Australia, which is where all this information comes from. In this way, Apple could show its new device to the world, but control production more surgically. Apparently, there will be 7 million units that will be manufactured initially.

About the price, Apple will not say anything

It’s easy to jump to the conclusion that the iPhone Ultra will be expensive. Not only is the entire sector under enormous pressure due to the lack of components, but it is a technically complex model and, logically, this increases the final bill. Well, Apple has no intention of revealing the exact figure during the event. So, once we know all the technical ins and outs of the device, we still have to confirm something important, namely its final price.

Samsung’s strategy could shed some light, although it is well known that Apple is going it alone. The Koreans have recently divided the Fold range into two devices. On the one hand, the Fold8, which is now similar in size to a passport, is the one with the most modest price. On the other hand, the Fold8 Ultra, more conventional, with a price above 2000 euros. It is expected that Apple will only release one device, although it would not be strange if it placed it at the top of its price scale, closer to the Fold8 Ultra than the Fold8, although it would share a format with the latter.