X cancels revenue sharing and launches Original Content Rewards with 500,000 verified impressions requirement
The former Twitter, now known as X, has announced the closure of its advertising revenue sharing program to replace it with a new structure called Original Content Rewards. Starting today, the platform will not accept new registrations in the current modality and will freeze earnings under that scheme on September 7. With this restructuring, the company seeks eliminate incentives for aggregator accounts and concentrate the monetization budget on profiles that generate unpublished material.
Access requirements and transition deadlines for creators
Users registered in the previous system will maintain their usual biweekly payments until September 11, the date on which the final settlement will be issued. Starting September 8, the application will be opened to migrate to the new program, whose first payment for this group will be made on September 25. To qualify for monetization, It will be mandatory to maintain an active subscription to the Premium, Premium+ or Premium Business modalities of the platform.
Among the minimum requirements set by the company, you must have at least 500 verified followers and have reached 500,000 impressions on the main tab from premium accounts in the last 90 days. Likewise, the platform has left out of the calculation the views obtained in the responses to other tweets, counting exclusively the impacts on own publications that appear prominently in users’ feeds.
Control of duplicate content and penalty for re-uploading videos
The calculation of payments will abandon the traditional advertising model to be based on the qualified impressions of subscribing users. To prevent abuse of the system, the algorithm will discard repeated views from the same profile, paid traffic and interactions generated by bot networks. Additionally, publications that incorporate a Community Note They will automatically be disqualified from receiving income, as will profiles focused on selling monetization tips.
The regulations specify that the content must be created personally by the author, including written threads, videos recorded by the user, memes of their own design or specialized analyses. Accounts that reuse foreign material must apply a significant transformation, sanctioning the re-uploading of downloaded videos from other social networks or superficial retouching consisting of simple cuts, watermarks, superimposed texts or literal descriptions of what the image already shows.
This revision responds to the platform’s previous difficulties in stopping accounts dedicated to mass copying of publications. Allegra Jacchia, program manager at According to the directive, the company preferred build a new program from scratch rather than continue adding patches and exceptions to the previous regulation.
