Apple could launch its own cloud service for developers and compete with Google and Amazon

As The Information publishes, Apple is exploring the possibility of creating its own cloud infrastructure service, a movement that would allow it to compete directly with technological giants such as Amazon Web Services and Google Cloud. Currently, the Cupertino company is one of the most important customers of these services, but seeks reduce your third party dependence And, at the same time, open a new source of income for applications developers for iPhone and Mac.

This project, which would work similar to AWS, has been on Tim Cook’s goal. Nearby sources indicate that Michael Abbottan executive left by the company in 2023, led part of these discussions. Although his departure could have affected the initial impulse, the conversations continued during the first half of 2024, although for now the state in which the project is located is not known.

Own chips as the main differentiator

The big difference from Apple’s proposal would reside in the use of its own hardware. The company plans to use its own silicon chips on servers, taking advantage of their experience in the design of personalized processors. We already inform you that the future M5 Pro, Max and Ultra could have a similar performance for servers. Therefore, they are chips that are outlined as a viable option for these servers, offering a high level of performance and efficiency. It has been reported that Apple is working with TSMC, in this case, for the development of custom -based solutions based on a second generation 3 nanometers process, whose mass production could begin in 2025.

It is evident that behind this movement there is a well -accentuated economic motivation. Apple invests annually near 7,000 million dollars In the cloud services of Google and Amazon, mainly for the training of their artificial intelligence models. Developing your own infrastructure would not only give you greater control over your operations, but it would also allow you to save billions of long term and open a new business line focused on developers.