Microsoft is offering personalized offers to some users for their Xbox Game Pass Ultimate subscription

Microsoft has been changing its strategy for its game subscription system Game Pass. After a very negative response to the increase in price plans a few months ago, Microsoft has decided to lower the price of the most expensive subscription model to continue gaining subscribers after the massive flight when it raised its price by 50%. Now Microsoft seems to be testing another system to gain more users, a personalized pricing policy.

Xbox tests custom offers for Game Pass Ultimate

Some users have reported in reddit who are receiving offers from Microsoft to subscribe to Game Pass Ultimate. A specific user has shown an offer for $16.09 per monthwith a fixed price for an entire year. A substantial reduction that would make you pay more than 80 euros less per year compared to the usual price of $22.99. Other users have also shown their offer prices, closer to $20 than the $16.09 mentioned above, and with completely different amounts between them. This is reason enough to suspect that Microsoft is launching personalized offers to some users.

Microsoft seeks to win back Xbox Game Pass Ultimate subscribers

With this strategy, Asha Sharma wants to capture lost customers in Xbox Game Pass Ultimate. A strategy aimed at users who have not accessed Game Pass for a while, or for users who prioritize price, above all. At the moment, Microsoft has not commented on the matter, so at the moment we cannot predict which users may or may not receive these types of offers.

Let us remember that Game Pass Ultimate It is the company’s most complete subscription model. After making several adjustments, here’s what it includes:

Xbox Game Pass Ultimate — €20.99/month

• More than 400 games available on console, PC and other devices.
• New games from the day of their launch.
• EA PlayFortnite Crew and Ubisoft+ Classics.
• 15 hours of cloud gaming per month.
• Advantages for games like League of Legends and Call of Duty: Warzone.
• Online multiplayer in console.
• Get quadruple Rewards points.
• The subscription automatically renews.