WhatsApp begins to show ads
The one that, at least for the moment, is the most popular instant messaging service in the world, WhatsApp, has succumbed to the ads. Meta, the company that owns the service, has begun to show advertising in the application.
This controversial movement has a journey of promises and cancellations behind. In 2019, the company announced that the ads to WhatsApp were going to arrive in 2020. Due, among other things, to the rejection that caused that announcement, goal (at that time known as Facebook) canceled the plans to add advertising to its popular messaging applications.
Now, it seems that they have learned from their “mistake” and this time they have applied the measure without prior ad and They are already beginning to show the first ads to WhatsApp users.
At the moment, these ads appear in the novelty section, an area of the application where users can place their “stories” in a format directly inherited from Instagram (also property owned). The company tries to sell this novelty as a function that “helps to find more channels and companies.” Although the word “advertising” appears clearly under the name of the channels that will appear.
It will be necessary to see if the ads stay there or if, on the contrary, they begin to invade other areas of the application or even the conversations themselves.
Users who do not agree with this measure may Delete the WhatsApp accountor go to other services.
