Valve will eliminate from Steam those games that force to visualize ads

The scourge of forced ads in smartphones games has also extended to the world of PC, possibly attracted by the proliferation of portable consoles such as Steam Deck. Surely, many of you have already found a mobile game that uses that annoying system.

This controversial practice forces players to see entire ads if they want to continue playing certain games, but it seems that Valve is not willing to do unscrupulous developers to do so on their platform and take drastic measures: Those games that force users to see ads will be directly baned and eliminated from Steam.

Not only those ads that stop the game will breach the rules, but also The games that offer money from the game themselves will be bane in exchange for seeing ads.

These new standards have been collected in the terms and conditions of Steamworks, those games that base their business model on forcing users to see advertisements will have to eliminate that monetization system and pass to another accepted by the platform:

• The developers They should not use payment advertising as a business model in their gamesuch as demanding players to see or interact with ads to be able to play or block access to the game behind advertising. If your game’s business model is based on advertising on other platforms, you must eliminate those elements before being able to publish it in Steam. Some options that you can consider include change to a single payment application or make your game free with optional updates that are sold through microtransactions or downloadable content (DLC).
• The developers They should not use advertising as a way of providing value to players, How to offer rewards to see or interact with ads within the game. Developers should not charge other developers for access to Steam functions.
• This includes pages of offers, lots, store pages, franchise pages, etc.

Without a doubt, good news to maintain the quality of the Games on PC.