The iPhone 18 Pro and Pro Max increase in price and this time it is not Apple’s fault

Yesterday Apple finally revealed its folding phonethe first version of this rumored iPhone that was finally renamed Duo. With this also appeared the iPhone 18 Pro and 18 Pro Maxwith the absence of the base models, and the cheaper Air, which will supposedly be launched in 2027. But with the launch of these new phones Apple has also shared the date on which they will be available along with their priceswhich have also risen with this new generation.

The iPhone 18 Pro increases its price by 150 euros in its base configuration

He iPhone 18 Pro now starts at 1,469 eurosa price increased by 150 euros from the 1,319 euros that the iPhone 17 Pro cost and that also applies to the 512 GB version, which now costs 1,719 euros from 1,569 euros for the previous model. The figure rises much higher for the version of 1TBwhich on the iPhone 17 Pro cost 1,819 euros while now it costs 2,219 euros. A version has also appeared with 2 TB that is close to 3,000 euros.

The iPhone 18 Pro Max reaches 3,119 euros in its 2 TB version

For him iPhone 18 Pro Max Luck has been similar, Apple has increased the 256 GB base model by 150 euros, which now costs 1,619 euros from 1,469 euros for the 17 Pro Max. As with the 17 Pro, the 512 GB model has also increased by 150 euros, now costing 1,869 euros from 1,719 euros for the 17 Pro Max 512 GB. For the one of 1 TB the difference is 400 eurosnow costs 2,369 euros (1,969 for the 17 Pro Max), and the 2 TB goes to 3,119 euros in this 18 Pro Max from the 2,469 euros of the 17 Pro Max, this is 650 euros more.

The memory crisis also affects the price of the new iPhone

Despite Apple has a reputation for not offering affordable devicesthis time the fault is not entirely with the manufacturer. The current memory crisis is causing the cost of the main raw material for mobile phones to have multiplied in recent months, leaving these price increases as commonplace. Users who want to change their iPhone 17 Pro or Pro Max will have to pay at least 150 euros more for this new generation, “thanks” to the current supply and demand that prioritizes the manufacturing of memory and storage for AI servers.

We leave you a table with all the prices and the increase from the one before this generation.