OnePlus puts an end to its alliance with Hasselblad: the next great jump in photography will be with its own detailmax engine

The era of Hasselblad is over on the OnePlus mobiles. The company has confirmed that its next smartphones will no longer have the Swedish firm in the photographic section. Instead, they will release their own development called Detailx Enginean image engine that seeks to mark the beginning of a new stage. The announcement has made the Own CEO of OnePlus, Pete Lauin an extensive entry published in the official forum of the brand, which makes it clear that it is not a simple rumor, but a strategic change with all the letters.

An engine born from the community

According to Lau, Detailmax is not an improvised project. It has been designed from the suggestions that the OnePlus users community has left for years. The manager himself assures that he participates in focus groups to listen directly to what customers are missing in their cameras.

Of those conversations, it seems that One of the obsessions is the zoom. Lau mentions it several times and even uses it as an example of satisfaction: Pellizcar’s gesture on the screen to bring or move away the image has become the reference that the brand wants to perfect. The idea is that this daily gesture is fluid, natural and offer a realistic result.

The CEO insists that Detailmax will not bet on “computational tricks” or artificial effects, but for offering clear and realistic images, captured in the most natural way possible.

Goodbye to Hasselblad, but without grudges

The news too means the end of the association with Hasselblad, which began in 2021 and became one of OnePlus’s presentation letters in the mobile photography market. For four years, the brand terminals wore the Swedish firm logo, with improvements in colorimetry and calibration that, in many cases, contributed an extra differential in front of the competition.

Lau wanted to make it clear that the break is not accompanied by controversy. It defines that stage as a “joint masterpiece” and ensures that the closure of the agreement is simply a “complete planned chapter.” In other words, It was scheduled, not a last minute decision.

The play is not too surprising in the industry either. Already in mid -2024 it was commented that the agreement was in its last months. The renewal of Hasselblad’s collaboration with Oppo (OnePlus’s sister company within the BBK conglomerate, and where Lau also exercises as a product director) last July 2025 was the definitive clue that something was going to change.

The calendar: Latest Hasselblad Mushrooms

The OnePlus 13 will almost safely be the last flagship model that has a Hasselblad camera. From there, the brand will pass page and release Detailmax. Lau states that he already has a functional prototype of the new enginealthough he acknowledges that he still lacks work: adjustments, tests and much polished before he reaches the market.

Everything points to what It will be the OnePlus 14 or the OnePlus 15 (It is not clear what the final name will be) the one that premieres detailmax in 2025. If the brand maintains its usual calendar, first it will be launched in China before the end of that year and then it will reach the rest of the global markets in the first months of 2026.

A new stage for OnePlus photography

The step is not less. The association with Hasselblad was, for years, a way to reinforce the brand image and transmit to the public that OnePlus played in the first photographic division. Now, the company plays it by trusting in its own development.

If it works, Detailmax can become an emblem similar to what was once the collaboration with Hasselblad. If it does not convince, OnePlus runs the risk of losing part of the land earned in a sector where more and more users value the camera as a decisive purchase factor.

OnePlus’s new era in photography already has a name: Detailmax. And although it is still early to assess results, the message is clear: the company wants to stop depending on external partners and mark its own path in mobile photography.