Sony leaves its television and home audio division in the hands of TCL

A couple of days ago we told you how ASUS left the mobile phone marketa tough market in which it has stopped participating to invest in other products and sectors. More or less for him Sony has gone the same way with its division televisions and home audiowhich has separated from the brand to be managed by a joint venture where the main partner is a well-known television broadcaster, TCL.

Sony leaves its television and home audio division in the hands of TCL

The agreement cites that its television and home audio division, which also includes surround sound systems, bars and others, will transfer to this new company China where TCL is the main partner with 51% of the shares. Sony will continue selling its Bravia televisions and sound systems that include its brand, although now will be managed by this new company. The giant will also have the remaining 49% of shares.

TCL will have 51% of the shares, Sony will keep the remaining 49%

The agreement states that the new company, led by TCL, will be in charge of develop televisions and sound systemsincluding the striking design with which the brand is characterized. The new company will have at its Sony’s proprietary technology availableas well as the use of your brand so valued by many users and that brings name and prestige to the products.

The new company will continue to manufacture and design televisions and sound systems under the Sony brand

The new company, which does not yet have a name, will begin operations in April 2027although the agreement expected to sign March of this same year. A new era for him who was a reference in televisionsand that will now leave the future of its much appreciated Bravia range and the sound systems that often accompany these devices in the hands of others.